Syncro has made a significant impact in the IT management and remote monitoring industry. It offers a comprehensive platform that combines ticketing, automation, billing, and remote access, catering to the needs of managed service providers (MSPs) and IT professionals. This article will dive into Syncro’s journey, its product evolution, and its current market standing. We’ll explore the company’s origins, growth, challenges, and how it stands out in a competitive market.

Syncro Background

Syncro was founded in 2017 by Robert Rae, Brandy Bergh, and Troy Anderson. They started the company with a vision to simplify the complex needs of MSPs by integrating multiple tools into a single, user-friendly platform. The founders recognized a gap in the market for a solution that combined PSA (Professional Services Automation) and RMM (Remote Monitoring and Management) capabilities under one roof. Their mission was to empower IT professionals to streamline their operations, reduce costs, and improve service delivery without the hassle of managing multiple software solutions.

Early Challenges and Milestones

During its early years, Syncro faced challenges related to market entry and growth. The company initially struggled to gain traction in a crowded field dominated by established competitors. However, Syncro quickly adapted by focusing on continuous product improvements driven by direct feedback from its early users. 

This approach helped the company double its annual recurring revenue from 2019 to 2020, even amidst the uncertainty brought on by the COVID-19 pandemic. Syncro’s ability to remain nimble and responsive allowed it to secure funding from Mainsail Partners, which further accelerated its growth and enabled the company to scale its operations more effectively.

Syncro also prioritized building a strong company culture, which was reflected in its recognition for diversity and employee satisfaction. The company’s commitment to its mission—making MSPs’ lives easier—led to the development of new features and enhancements that directly addressed user pain points. Significant milestones, such as the launch of its integrated PSA and RMM tools, set the stage for Syncro to become a trusted name in the MSP software industry

By 2022, Syncro had not only revamped its brand identity to reflect its strategic vision but also expanded its team with experienced leaders to drive its next phase of growth. Today, Syncro serves over 4,000 MSP partners globally, continuously enhancing its platform with new features aimed at efficiency and scalability. The company’s focus on listening to customer feedback and adapting quickly has been a cornerstone of its success, helping it to evolve from a startup into a recognized leader in the MSP software industry.

In response to ongoing feedback, Syncro re-emphasized its community-driven development approach, actively soliciting input from users to guide product updates and refinements. The company has also held regular Ask Me Anything” sessions, which provide transparency and allow customers to voice their concerns directly to the leadership team. These efforts have not only improved product functionality but also strengthened Syncro’s reputation for being responsive to its user base. By actively listening to its community and adapting quickly to challenges, Syncro continues to make meaningful improvements that enhance its overall service offering.

Success Stories

Syncro has enabled various MSPs to achieve remarkable success by streamlining operations and improving efficiency. One example is Octopi Managed Services, which saw a significant reduction in the time spent on monthly billing, saving about seven hours per month. This time savings allowed Octopi to focus more on customer service and operational growth, demonstrating how Syncro’s automation features can optimize business processes.

Another success story comes from DLL Techs, a four-person MSP that switched from ConnectWise to Syncro. The team found Syncro much simpler and more effective, saving them the equivalent of a full-time employee’s salary by eliminating unnecessary manual work and reducing overall system management complexity. The transition allowed them to handle more tickets and boost their operational efficiency, highlighting Syncro’s value as a truly integrated solution.

Sirius Office Solutions, a rapidly growing MSP, upgraded to Syncro’s Team plan to manage its expanding client base more effectively. The advanced ticketing features and seamless integrations with tools like Azure AD allowed the team to personalize customer interactions and streamline help desk operations. This upgrade has helped them maintain high levels of organization and customer satisfaction, demonstrating the platform’s capability to support businesses as they scale.

Awards and Accolades

Syncro has received multiple prestigious awards that highlight its impact and innovation in the MSP market. In Winter 2024, Syncro was recognized by G2 with several accolades, including Fastest Implementation in the PSA category, Most Implementable Small Business, and Momentum Leader in both PSA and Remote Desktop categories. Syncro also earned the High Performer status across the Americas for RMM, PSA, and Remote Support, showcasing its strong customer satisfaction and ease of use. Additionally, Syncro was honored as a Category Leader by SourceForge, reflecting positive feedback and continuous support from its user community.

Beyond product-focused awards, Syncro has also been celebrated for its company culture. The platform won Comparably awards for Happiest Employees and Best Work-Life Balance, ranking in the top 5% of similar-sized companies based on employee feedback. Syncro’s commitment to creating a supportive and inclusive work environment has further been recognized with awards for Best Career Growth and Best Companies for Diversity.

Company Culture and Vision

Syncro’s company culture is built on collaboration, inclusivity, and a strong sense of community, with 99% of employees describing their work environment as positive. The company prioritizes diversity, with initiatives led by its DEI Committee that ensure equal access to opportunities and resources for all staff. Syncro’s culture of openness is reflected in its frequent feedback loops, where employees receive regular input on performance, promoting a growth mindset. Flexible working arrangements, unlimited paid vacation, and supportive management contribute to high employee satisfaction, with 95% of staff reporting a good work-life balance

The company’s vision focuses on continual innovation to support MSPs in managing their businesses more efficiently. Syncro aims to be a leader in creating integrated, easy-to-use solutions that meet the evolving needs of IT professionals. The leadership team, including CEO Michael George, is committed to driving Syncro’s growth while maintaining its core values of diversity and customer-centricity. By aligning its culture with its strategic goals, Syncro is poised to keep pushing boundaries in the MSP software market, reinforcing its commitment to making life better for its users.

Vision for the Future

Syncro is dedicated to evolving its platform to meet the future needs of MSPs by investing heavily in innovation and technology. The company’s long-term vision is to create a seamless, all-in-one solution that integrates advanced automation, AI capabilities, and real-time analytics, allowing MSPs to operate with maximum efficiency. Syncro plans to enhance its service offerings with new features that simplify complex workflows, reduce manual tasks, and offer deeper insights into business operations.

Looking ahead, Syncro aims to expand its global footprint, reaching more MSPs worldwide while maintaining its user-focused approach. The leadership team is committed to keeping pricing accessible and making high-quality tools available to businesses of all sizes. Syncro’s future goals also include fostering an even stronger community among its users, offering more educational resources, and creating forums for MSPs to share insights and best practices. By aligning its technology roadmap with the evolving needs of its customers, Syncro intends to remain a pivotal player in the MSP market, continually pushing boundaries to provide cutting-edge solutions.

Competitive Landscape

Syncro operates in a highly competitive market, facing strong competition from established players like Atera, NinjaOne, and Datto Autotask PSA. One of Syncro’s key competitive advantages is its all-in-one platform that integrates RMM and PSA tools, allowing MSPs to manage everything from monitoring to billing within a single system. This integration helps Syncro stand out by providing a comprehensive, user-friendly experience that simplifies workflows for MSPs.

Syncro differentiates itself from competitors by offering a highly integrated platform that combines PSA and RMM tools, which simplifies operations for MSPs by eliminating the need for multiple separate systems. This all-in-one approach allows Syncro to stand out by providing a cohesive experience that covers everything from ticketing and invoicing to real-time monitoring and remote access. Unlike some competitors that offer fragmented solutions, Syncro’s platform enables MSPs to manage their entire business from a single interface, significantly improving efficiency and reducing costs.

Syncro’s commitment to continuous improvement and user-driven development sets it apart. The company actively engages with its user community through regular updates, open office hours, and direct feedback sessions, ensuring that new features align closely with customer needs. This emphasis on community-driven enhancements fosters a strong sense of loyalty among users, who feel heard and valued, setting Syncro apart from competitors that may not prioritize user input to the same extent.

Comparison with Competitors

Syncro competes directly with popular MSP tools like Atera, NinjaOne, and Datto Autotask PSA, each offering unique features and pricing models. What sets Syncro apart is its transparent pricing structure, which charges per technician instead of per device, allowing MSPs to support unlimited endpoints without incurring extra costs. 

Unlike Atera, which also offers per-technician pricing, Syncro includes a built-in free license for remote access through Splashtop, providing immediate, no-cost remote support capabilities. Syncro’s extensive integration capabilities—with over 50 third-party tools including IT Glue, Webroot, and Microsoft Teams—make it a versatile choice compared to NinjaOne, which has fewer integration options.

Syncro’s user-friendly PSA and RMM integration is more seamless than similar competitors, which often requires multiple configurations and can be more complex for smaller MSPs to manage. Syncro’s focus on affordability, ease of use, and robust scripting engine gives it a strong edge over competitors, particularly for MSPs seeking a balance between functionality and cost-efficiency.

While Syncro stands out among its competitors, it’s typically better suited for small to mid-sized MSPs, as some of its features and service availability might not scale well in more demanding enterprise settings.

Market Position

Syncro has established a solid market position as a preferred choice for small to mid-sized MSPs, thanks to its unique blend of affordability, simplicity, and powerful integration of PSA and RMM tools. Unlike some of its larger competitors, Syncro targets MSPs looking for a cost-effective yet comprehensive solution that doesn’t sacrifice quality or features. This focus allows Syncro to cater to a niche that seeks to avoid the higher costs and complexities often associated with more established competitors.

The company’s strategy of offering unlimited endpoints at a flat rate is a significant differentiator, making it particularly appealing to growing MSPs that need predictable pricing as they scale. Syncro’s dedication to community-driven development and consistent feature updates keeps it competitive by aligning its platform closely with user needs and market trends. This adaptability, combined with robust customer support, helps Syncro maintain a competitive edge in an evolving market landscape.

Ideal Clients

Syncro primarily targets small to mid-sized Managed Service Providers (MSPs) that are looking for a comprehensive yet cost-effective solution to manage their IT services. Its all-in-one platform is particularly well-suited for MSPs who want to streamline their operations without the high costs associated with larger, more complex systems like Kaseya or ConnectWise. Syncro’s flexible pricing, which includes unlimited endpoints at a flat rate, makes it an attractive option for smaller MSPs that need to scale without worrying about escalating costs.

Product Suite Overview

Syncro’s product suite began with a focus on integrating key tools that MSPs require, combining PSA and RMM into a single platform. The initial offerings included ticketing, invoicing, and remote monitoring, designed to address common pain points faced by IT service providers. As the company grew, it continuously expanded its product lineup, incorporating advanced automation, improved security features, and integrations with other popular tools to stay ahead of market trends. 

Syncro’s current product portfolio offers a comprehensive suite tailored for MSPs, featuring integrated PSA, RMM, and remote support capabilities. Key products include automated billing, real-time monitoring, asset management, and customer communication tools, all designed to streamline business operations. 

The platform also boasts advanced features like AI-powered ticketing, enhanced security, and extensive integrations with third-party applications, allowing for a fully customizable experience. Syncro’s ongoing commitment to innovation ensures its products remain at the forefront of the industry, providing MSPs with efficient and scalable solutions.

Feature Breakdown

Syncro offers a range of features designed to simplify operations for MSPs, making it easier to manage clients, monitor systems, and automate repetitive tasks. Below is a breakdown of key features that set Syncro apart from its competitors, highlighting how each one benefits MSPs.

• PSA (Professional Services Automation) Syncro’s PSA feature streamlines ticketing, billing, and customer relationship management into one platform. It helps MSPs manage their service delivery efficiently by automating repetitive tasks and tracking work orders in real-time. This integration reduces the need for multiple software solutions, saving time and lowering operational costs.
• RMM (Remote Monitoring and Management) The RMM tool in Syncro provides real-time monitoring of client devices, allowing MSPs to proactively manage and resolve issues. With features like automated patch management, system alerts, and remote access, Syncro’s RMM helps technicians respond quickly to problems, minimizing downtime for clients. This all-in-one solution enhances the overall service quality and reliability for MSPs.
• Automated Billing Syncro’s automated billing system simplifies invoicing by automatically generating bills based on time tracking, tickets, and services provided. It reduces manual errors and ensures accurate and timely billing, improving cash flow for MSPs. This feature also integrates with popular accounting software like QuickBooks, making financial management seamless and efficient.
• Customizable Dashboards Syncro’s customizable dashboards allow MSPs to visualize key metrics, monitor performance, and track essential KPIs at a glance. Technicians can set up their dashboards to display the most relevant information, helping them make informed decisions quickly. This feature enhances productivity by providing immediate insights into the business’s operational health.
• Integrated Ticketing System The integrated ticketing system in Syncro helps MSPs manage client requests and incidents efficiently. Tickets can be categorized, prioritized, and assigned automatically, streamlining the workflow and ensuring timely responses. This feature improves communication with clients by providing transparency and a clear overview of ongoing and resolved issues.
• Remote Access Syncro’s remote access feature allows technicians to connect to client systems from anywhere, enabling quick troubleshooting and support. This capability helps MSPs deliver immediate assistance, reducing response times and improving client satisfaction. The secure remote sessions ensure data safety while maintaining a high level of service.
• Automation and Scripting Syncro offers powerful automation and scripting capabilities that help MSPs automate routine tasks such as software updates, maintenance checks, and alerts. This reduces the manual workload on technicians, allowing them to focus on more complex issues. Automation also enhances consistency and accuracy in service delivery, benefiting both the MSP and the client.

Integration Capabilities and Third-Party Partnerships

Syncro offers extensive integration capabilities that enhance its functionality and streamline operations for MSPs. It integrates with over 50 MSP and business tools, providing a versatile ecosystem that includes accounting, remote access, security, communication, and customer management solutions. Some notable integrations include:

• Security Integrations Syncro integrates with leading security tools like Bitdefender, Webroot, Emsisoft Anti-Malware, and Huntress to bolster its cybersecurity capabilities. These integrations provide advanced threat detection, protection against malware, and managed detection and response (MDR) services, making it easier for MSPs to safeguard client environments. With Huntress, Syncro leverages human threat hunters alongside AI-driven analytics to detect hidden threats that automated systems might miss.
• Remote Access and Management Syncro offers seamless remote access through integrations with Splashtop, TeamViewer, and ConnectWise, allowing MSPs to troubleshoot client devices quickly and securely. Splashtop provides a cost-effective remote access solution that’s included free with Syncro, enabling technicians to offer support without additional expenses. TeamViewer integration allows MSPs to remotely control client devices with advanced features like file transfer and secure remote sessions, enhancing client support.
• Payment and Billing Solutions Syncro’s integrations with PayPal, Stripe, and Worldpay simplify billing processes by enabling secure online payments and automatic invoice reconciliations. The integration with QuickBooks synchronizes client invoices, payments, and financial data, streamlining accounting and ensuring that all financial records are up-to-date and accurate. This connectivity helps reduce administrative overhead for MSPs, making financial management more efficient and transparent.
• Communication Tools Syncro integrates with communication platforms like Microsoft Teams and Slack, allowing real-time alerts and notifications to flow directly into designated channels. This feature keeps MSP teams informed about client issues, new tickets, and system alerts without needing to leave their preferred communication tools. Syncro’s integration with Slack enhances internal communication by streaming updates and client activity, improving responsiveness and coordination among technicians. Microsoft Teams integration allows for direct collaboration within the platform, making it easier to manage tasks and discuss client issues in real-time, all from within Syncro’s ecosystem.
• Documentation and Workflow Management Syncro connects with documentation and workflow management tools like IT Glue, Hudu, and CloudRadial to streamline information sharing and service delivery. IT Glue integration helps MSPs organize client information, documentation, and network configurations, reducing the time spent searching for critical details during support calls. Hudu provides a unified workspace for MSPs, combining documentation, password management, and IT asset management in one platform. CloudRadial enhances client communication with features like ticketing, client training, and automated QBRs, helping MSPs maintain strong client relationships through better engagement and transparency.
• Cloud Services and Automation Syncro’s integration with Pax8 simplifies cloud service provisioning, billing, and management, providing MSPs with a streamlined approach to handling cloud solutions. Pax8 helps MSPs reduce customer acquisition costs by offering industry-leading integrations and simplified cloud buying processes, making it easier to manage client cloud environments. Syncro’s connection to Zapier expands its automation capabilities, linking it to over 500 web applications and allowing for customized workflow automation.

Syncro Product Review

Syncro offers an all-in-one solution for MSPs at a competitive flare rate per user per month when paid annually, making it an attractive option for those seeking a comprehensive platform. Their pricing structure is notable, as many competitors offer complex usage-based prices or separate their features based on various pricing plans.  

Key Features:

• Integrated RMM and PSA: Syncro merges RMM capabilities with PSA tools, providing a unified system for monitoring, managing, and supporting client environments.
• Unlimited Agents: Supports unlimited RMM agents for Windows and Mac devices, allowing extensive coverage without additional costs.
• Built-In Help Desk and Ticketing: Offers an intuitive help desk ticketing system that simplifies tracking and resolving client issues efficiently.
• Powerful Scripting Engine: Automates repetitive tasks with a robust scripting engine and access to a community script library, enhancing productivity.
• Free Remote Access: Includes a free Splashtop license for one-click remote sessions, making remote troubleshooting quick and easy.

The service includes fully integrated PSA and RMM tools, allowing unlimited agents for Windows and Mac, which helps MSPs manage multiple devices without additional costs. Syncro stands out with its built-in help desk ticketing system, powerful scripting engine, and community script library, making it easier for technicians to automate and streamline their tasks.

The platform’s free Splashtop license enables quick remote sessions, enhancing efficiency and reducing response times for client issues. Syncro’s robust offering also includes client invoicing and billing with automated reconciliation, along with CRM features that help maintain strong customer relationships. With over 50 integrations, including Pax8, ITGlue, and Domotz, Syncro ensures seamless connectivity with other essential tools, making it a versatile choice for growing MSPs looking to simplify their operations while keeping costs predictable.

Syncro is best suited for MSPs seeking a unified and scalable solution to manage their IT operations efficiently, especially those looking to consolidate multiple tools into one cohesive platform.

Conclusion

Syncro’s journey from a newcomer to a trusted MSP software provider showcases its commitment to innovation, customer satisfaction, and continuous improvement. By integrating PSA and RMM into a single, user-friendly platform, Syncro has simplified the management of IT services, allowing MSPs to operate more efficiently and scale their businesses without the burdens of high costs and complex tools. The company’s community-driven development approach and active engagement with users have been instrumental in refining its product suite, aligning closely with market needs.

Syncro’s impact on the industry is evident in its ability to provide a powerful yet accessible solution for small to mid-sized MSPs, setting it apart from larger, more rigid competitors. As it looks to the future, Syncro continues to focus on enhancing its platform with new features and integrations that anticipate the evolving needs of its users. With a solid market position and a clear vision, Syncro is poised to further influence the MSP landscape, driving efficiencies and setting new standards for what MSPs can achieve.